Increase traffic to your website
There are some simple steps you can take to help drive traffic to your website, here is a summary:
1. Blog about your business
Write a blog or articles about your subject area, free information is of great value to your customers and also shows you are an expert in your area. Useful free information provides great ‘link bait’ - inbound links drive traffic to your website.
2. Provide ‘link bait’ - give something away for free
See above for blogging. As well as blogging you can also give away all manner of things. A few ideas include:
- Desktop art - if you are an artist
- Business documents, spreadsheets, templates
- Screen savers
- Video or animation you have created
- Audio or music you have created
- Wordpress themes
What you give away will very much depend on your business area.
3. Use Pay-per click
This is relatively obvious, but a good PPC campaign can increase traffic massively. If you intend to run a PCC campaign yourself, take great care configuring the campaign and check performance otherwise you will be throwing away your money.
Google Adwords is the most popular PPC system.
4. Write good copy
Ensure that your website copy is well written and contains keywords relating to your business. Don’t use jargon that only people who work in your industry will understand.
Check for spelling errors, as these can affect how search engines rate your website and will also give visitors a bad impression.
5. Keep your website updated
Try to update your website on a regular basis, once a week ideally. A blog is a good way to do this as it provides an easy way to keep the content fresh.